Archive for January 2012

Open Links in a New Window – Why and How

Wait, where’d it go?!  It was just here! These are phrases you never want users of your website to think.  But when a user clicks a link on your site and is kicked to a third party site without opening a new window or tab, you’re setting them up for frustration. Here are some tips [...]

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Website Goals: Why They Matter and How to Set ‘Em

Chances are if you have a website you want it to be a good one (at least we’ll assume that’s the case since you’re on a web design company’s website).  But what does the amorphous term “good website” really mean.  The annoying but true answer is that all depends on what you want your website [...]

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Writing Copy for Humans and Robots

Our great website company will make a great website for your company and ensure that you have a great website to meet your needs. Uh, what? I can already picture the blank stare and furrowed brow I’d give someone that said something like that to me.  And yet we come across content like this all [...]

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Storytelling: An Important Part of Any Website

“What’s your story?”  This relatively simple question can be surprisingly tough to answer. But it’s this very question that a visitor to your website thinks when they land on your site.  Sure they want you to solve their problems.  But there are likely plenty of other people that can solve their problems.  When a visitor [...]

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